CarGurus Work
Lead Copywriter
Big Deal Campaign
A campaign built around a simple truth: buying a car isn’t just another transaction. It’s a big deal.
Brand Redesign
A warmer, more conversational voice brings the CarGurus redesign to life, pairing clear guidance with data-driven insights for shoppers and dealers alike.
Dealer Resource Center
A refreshed Dealer Resource Center makes it easier for dealers to quickly understand how CarGurus can help source inventory, reach more shoppers and sell more cars.
Top Rated Dealer Awards
A refreshed Top Rated Dealer campaign uses clear headlines, local listings and real ratings to show shoppers why the recognition matters.