CarGurus Big Deal TV Campaign

The Big Deal campaign started with a simple insight: other online car sites can make buying a car feel like just another transaction when, for most people, it’s anything but. I helped turn that tension into the campaign concept, shaping the tone and early scripts around the idea that buying a car is, quite literally, a big deal. From there, we partnered with The Bindery to bring the idea to life on screen while staying true to the humor and spirit we established.