Mailchimp Lifecycle Marketing
Segmentation Funnel Series
A retention campaign that showed customers how Mailchimp’s segmentation tools make personalized marketing easier, more useful, and already within reach.
Re-Onboarding Series
Helping shape a re-onboarding campaign that used user behavior to deliver the right mix of education, human support, and next steps in Mailchimp’s warm, witty, no-jargon voice.
Abandoned Signup Reminder
A little “hey, you forgot something” moment for prospects who started a Mailchimp trial but didn’t cross the finish line.