I’m a copywriter, creative lead and UX writer with over a decade of experience making complicated things easier to understand—and, when the brief allows, a little more interesting.
I’ve led copy for AI-powered products, digital experiences, brand campaigns and launches for Google Maps, Gemini, Mailchimp, QuickBooks, CarGurus, McDonald’s, Ford and plenty of others. That’s meant everything from shaping big ideas and brand voices to writing product flows, scripts and three very important words someone will eventually spend 45 minutes discussing.
When I come up for air, I’m usually working on an old, broken motorcycle, traveling somewhere I haven’t been before or reciting the entire starting lineup of the ’92 Olympic Dream Team.
Things I do: Creative direction, copy leadership, UX writing, content design, brand voice and messaging, campaign concepts, product launches, digital experiences, scripts and the occasional heroic headline.
Clients
Google Maps, Google Gemini, Nest, Mailchimp, Intuit QuickBooks, CarGurus, Waymo, Ford, McDonald’s, Volkswagen, Airheads, Delta Air Lines, Bridgestone, Intel, Firestone, Mercedes-Benz, smart, SCUF Gaming, Regions, Hellmann’s, Dove, The Fresh Market, T-Mobile, Dr. Scholl’s, American Cancer Society, Triumph Motorcycles and the Rio 2016 Olympics.
History
Copywriter / Creative Lead, Freelance
2019–Present
Lead Copywriter, Google Maps
via Huge Inc. · 2025–2026
Senior Copywriter, Factor SF
2022–2024
Senior Copywriter, Huge Inc.
2018–2019
Copywriter, Razorfish / Publicis Sapient
2014–2018
Writer, American Cancer Society
2011–2015
Awards & recognition
Vimeo Staff Pick — Quicksand animated short
KinoFilm International Film Festival Finalist — Quicksand animated short
St. Louis International Film Festival — Quicksand animated short
ADDY — Bridgestone Olympics
FWA — Bridgestone Performance Trials
Awwwards — The Bridgestone Performance Institute