Great American Smokeout

Copywriter/Creative Direction

November 21, the day of the Great American Smokeout. A day the American Cancer Society sets aside to encourage
smokers to quit for a day. Quitting is no easy task, but with the proper planning and the right people behind you, it
can be a little more bearable. My team and I developed characters for different categories of quitters and
the supporters in their lives.  

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