Bridgestone's 2016 Olympic initiative, the Bridgestone Performance Institute, examines elite performance through
three unique experiences. Side-by-side comparisons of tires and athletes, candid interviews with Team USA
Olympians, and a mobile game where you can put your own performance to the test.
Starting with ANALYZING PERFORMANCE, a side-by-side comparison between elite athletes and Bridgestone tires. Writing and developing this script proved challenging due to IOC restrictions, nevertheless, the final product came out better than we could of imagined.
In the BEHIND THE PERFORMANCE section, each athlete's narrative was laid out in script form in order to pull together a cohesive story of triumph.
In the final section of the Bridgestone Performance Institute, the BRIDGESTONE PERFORMANCE TRIALS gives our audience a chance to compete on the world stage in 28 fast paced events. The overall tone of this section/game was much more relaxed and informal thanks to the goofy nature of the game.
Additional Olympic Campaign Items