Regions Virtual Concierge

Copywriter

With the launch of Virtual Concierge Banking, Regions offered something more than just online banking. They wanted to offer virtually everything. From Checking Account Services to questions about your mortgage and everything in between, they're giving your future the personalized attention it deserves – through any means of communication. Phone, video, chat, email, social, or carrier pigeon (ok, maybe not that one).

The tone of voice, messaging, and overall communication style was developed to communicate the tailored and personalized nature of this new service.